Reorganizing Dell Inc.

Reorganizing Dell Inc.
Case Code: BSTR367
Case Length: 17 Pages
Period: 2000-09
Pub Date: 2010
Teaching Note: Not Available
Price: Rs.300
Organization: Dell Inc.
Industry: IT, Hardware
Countries: US
Themes: Corporate Restructuring
Reorganizing Dell Inc.
Abstract Case Intro 1 Case Intro 2 Excerpts


Michael Dell at the Helm Again

In January 2007, Gartner Inc. and IDC Inc. (IDC) announced that Dell had lost its top position in the list of global PC sellers to HP.

Since 2003, Dell had been continuously occupying the top position in the list of global PC sales. Among the top five global PC sellers, (Refer to Exhibit IV for Top Five Players in the Global PC Market for the period between 2004 and 2007) Dell reported the least global sales in the third quarter of financial year 2006-07 that ended on November 30, 2006...

Dell in Trouble, Again

Even as Dell was trying to regain its top position in the global PC market, the global financial crisis of 2008-09 cropped up, affecting its business badly. According to industry experts, Dell's focus on the hardware market made it susceptible to the financial crisis...

The Reorganization

In view of the trouble that Dell was facing, Michael announced another reorganization plan for the company on December 31, 2008. He also initiated changes in the top management with the departure of President of Global Operations Mike Cannon and Chief Marketing Officer Mark Jarvis. Jeff Clarke, who was a Manager, was promoted as the Vice-Chairman of Operations at Dell...

The Road Ahead

For the nine months of fiscal 2009-10 that ended on October 30, 2009, Dell reported net revenue of US$ 38,002 million as compared to US$ 47,673 million in the corresponding period of financial year 2008-09, a year over year decline of 20 percent in revenue...


Exhibit I: Dell Inc.: Consolidated Statements of Operations (2006-07 and 2008-09)
Exhibit II: Dell: A Timeline
Exhibit III: Financial Highlights of Dell Inc. (2001-06)
Exhibit IV: Top Five Players in the Global PC Market (2004-07)
Exhibit V: Dell's Stock Price Chart (January 2005 -- January 2010)
Exhibit VI: Dell's Revenue and Operating Income for Nine Months Ending October 2008 and October 2009
Exhibit VII: Dell Mini 3

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