Reorganizing Yahoo!

Case Code: BSTR258 Case Length: 24 Pages Period: 2000-07 Pub Date: 2007 Teaching Note: Not Available

Price: Rs.400 Organization: Yahoo! Industry: Internet and E-Commerce Countries: US Themes: Corporate Restructuring

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Yahoo was founded by Jerry Yang and David Filo, who began exploring the Internet as a hobby after finishing their doctoral theses in electrical engineering at Stanford University. In April 1994, they created a directory to keep track of their personal interests on the Internet. Gradually, they began to spend more and more time on their directory. Later, Yang and Filo started categorizing websites as a way to keep track of all the sites they had visited. They posted this list on the web as "Jerry and David's Guide to the Worldwide Web."...

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