Rise and Fall of LeEco: Will it Survive?

Rise and Fall of LeEco: Will it Survive?
Case Code: BSTR544
Case Length: 19 Pages
Period: 2010-2017
Pub Date: 2018
Teaching Note: Available
Price: Rs.400
Organization: LeEco
Industry: Technology & Communications
Countries: China
Themes: Financial Accounting & Reporting, Restructuring
Samsung Galaxy Taking on Apple iPhone?
Abstract Case Intro 1 Case Intro 2 Excerpts

Jia Yueting

Jia, a self-made billionaire who topped the Best CEO list of Forbes China in 2014, was born in Xiangfen County of Shanxi Province in North China in 1973. He was the third child of a teacher and a housewife. After completing his post-graduate degree in business administration, he joined the Shanxi Province tax office at the age of 22 as a technical support officer. However, less than a year later, he left his job and started a technical consultancy firm.

This marked the start of Jia’s entrepreneurial journey and he went on to found many other companies, one after the other. In 2002, he founded Sinotel Technologies Ltd. (STL), which provided applications and solutions in the area of the wireless telecommunication value chain. Jai also founded Shanxi Xi BeiEr Communication Technology Co., Ltd. in 2002 and in 2003, XBell Union Communication Technology (Beijing) Co., Ltd. In 2004, he founded LeTV, (www.letv.com) one of his popular ventures...

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