SenseTime: Should the Chinese Artificial Intelligence Software Provider Pivot toward Generative AI?

Case Code: BSTR688 Case Length: 11 Pages Period: 2024 Pub Date: 2025 Teaching Note: Available

Price: Rs.400 Organization : SenseTime Group Inc. Industry : Technology & Communications Countries : China Themes: Diversification Strategy, Globalisation Growth Strategy,Artificial Intelligence

Abstract Case Intro 1 Case Intro 2 Excerpts

A Note on Sensetime

The history of SenseTime went back to 2014. While Tang was teaching at the Chinese University of Hong Kong (CUHK), his team of researchers comprising 11 students launched a face recognition algorithm called DeepID, which could digitally recognize images, especially the faces of human beings. The algorithm could identify faces with an accuracy rate of 99.15%, making the results more reliable than if the human eye itself was involved..

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