The Success Story of Wal-Mart in Mexico


The Success Story of Wal-Mart in Mexico
Case Code: BSTR264
Case Length: 14 Pages
Period: 1991 - 2007
Pub Date: 2007
Teaching Note: Not Available
Price: Rs.300
Organization: Wal-Mart
Industry: Retail
Countries: Mexico, USA
Themes: International Business, Globalization Business
The Success Story of Wal-Mart in Mexico
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Wal-Mart was founded by Samuel Moore Walton (Sam Walton) in 1962. Before starting his own discount stores, Sam Walton had worked at JC Penney Corporation, Inc. for a brief period and had later run Ben Franklin franchises. His experience in retailing led Sam Walton to believe that buyer behavior in the US was changing rapidly and discount stores would be in great demand in the future especially in the smaller towns. When he was operating the Ben Franklin franchises, he proposed to the owners that the business could grow rapidly by passing on more margins to customers and making profits on volume, rather than bargaining with wholesalers in order to make profits...

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