Unilever's Sustainable Living Plan: Putting Sustainability at The Center of Business Strategy

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: BSTR624
Case Length: 16 Pages
Period: 1929- 2021
Pub Date: 2021
Teaching Note: Available
Price: Rs.400
Organization: Unilever
Industry: Conglomerate
Countries: United States
Themes: Socially-responsible Business Practices, Sustainability, Competitive Strategy
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

The Birth of Unilever

Unilever PLC (Unilever), a British multinational consumer goods company, started with British soap-maker company named Lever Brothers in 1854. In the 1890s, William Hesketh (William) Lever, founder of Lever Brothers, introduced the Sunlight Soap. This was an innovative step as the company became the first to popularizes cleanliness in Victorian England. The product became popular after its success in the UK and it made Lever Brothers expand its business globally. One of the reasons of this success was the strategy that William adopted of not only focusing on selling products but also on manufacturing them. In 1872, Jurgens and Van den Bergh set up a company in the Netherlands that produced margarine. Later, in the 1920s, as there were many contenders in the margarine industry in Dutch, Jurgen and Van den Bergh decided to strengthen their company by joining another margarine manufacturer in Bohemia. In 1927, three companies including Jurgen and Van denBergh’s company got together to establish Margarine Unie located in Holland..

Buy this case study (Please select any one of the payment options)

Price: Rs.400
Price: Rs.400
PayPal (9 USD)

Custom Search