Tata Motors and Fiat Auto: Joining Forces
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Case Code: BSTR248 Case Length: 24 Pages Period: 2006 Pub Date: 2007 Teaching Note: Available |
Price: Rs.400 Organization: Tata Motors, andFiat Auto Industry: Auto and Ancillaries Countries: India Themes: Mergers, Acquisitions, Strategic Alliances |
Abstract Case Intro 1 Case Intro 2 Excerpts
Tata Motors
TM had its origins in Tatanagar Shops, which was acquired by Tata Sons Ltd. on June 1, 1945, from the Government of India (GoI). Tata Sons renamed the company Tata Locomotive and Engineering Company Ltd.
Initially, the company produced steam locomotive boilers and later graduated to producing complete locomotives and other engineering products. From 1960 onward, it was referred to as Telco (Tata Engineering and Locomotive Company Ltd.). Telco began production of medium commercial vehicles in 1954. The company gradually grew under the leadership of J.R.D. Tata (Chairman between 1945 and 1973), and Sumant Moolgaokar (Moolgaokar) (Chairman between 1973 and 1988). Telco set up a second factory in Pune in the 1970s. The company started manufacturing heavy commercial vehicles in 1983 and light commercial vehicles in 1986. Telco also increased its exports over the years. In 1988, Ratan Tata replaced Moolgaokar as Telco's Chairman...
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