Tata Motors in Trouble
Case Code: BSTR314 Case Length: 18 Pages Period: 2007-2009 Pub Date: 2009 Teaching Note: Available |
Price: Rs.300 Organization: Tata Motors Industry: Automobiles Countries: India/UK/US Themes: Competition, Collaboration, Entry Strategy, Expansion Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
The Acquisition of JLR
Ford, a leading automaker and one of the largest multinational corporations in the global automobile industry, acquired Jaguar from British Leyland Limited in 1989 for US$ 2.5 billion. Ford bought Land Rover in 2000 for US$ 2.7 billion from BMW. Over the years, the operations of both Jaguar and Land Rover were fully integrated...
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