Winner of the Nominated Case Award in the 2017 Global Contest of the 'Best China Focused Cases', co-organized by CEIBS, the Shanghai MBA Case Development and Sharing Platform and the Global Platform of China Cases

TECNO Mobile's Growth Strategies in Africa

TECNO Mobile's Growth Strategies in Africa
Case Code: BSTR548
Case Length: 18 Pages
Period: 2007-2017
Pub Date: 2018
Teaching Note: Available
Price: Rs.500
Organization: TECNO Mobile
Industry: Mobile Phone Industry
Countries: China
Themes: Strategic Management, International Management, International Marketing
Samsung Galaxy Taking on Apple iPhone?
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

TECNO Telecom Limited (TTL), the parent company of TECNO, was established in 2006 by entrepreneur Zhu Zhaojiang (Zhaojiang). Zhaojiang was the overseas sales director of Ningbo Bird Co. Ltd . He came to Shenzhen along with three other former colleagues from Ningbo Bird and established Celltel Communications Co., Ltd (Celltel). At the end of 2006, Zhaojiang left Celltel to start TTL, which later changed its name to Transsion Holdings with TECNO serving as one of its subsidiaries. Headquartered in Hong Kong, Transsion was engaged in the development, manufacture, sales, and service of mobile communications products. The company’s first mobile phone, the TECNO T201, was launched in August 2006. In 2007, Transsion established its first factory in Shenzhen and launched a second mobile brand Itel. In 2012 Transsion launched another smartphone brand Infinix...

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