Tesco in the United States

Case Code: BSTR291
Case Length: 13 Pages
Period: 2005-2008
Pub Date: 2008
Teaching Note: Not Available

Price: Rs.300
Organization: Tesco
Industry: Retail
Countries: USA
Themes: Business Strategy, Globalization Business

Abstract Case Intro 1 Case Intro 2 Excerpts

About Tesco

Tesco started as a market stall set up in 1919 by Jack Cohen, who began the venture with the ₤30 that he received when he retired from military service. The first product that he sold was tea. The company was called TESCO - a combination of the initials of T.E. Stockwell, the owner of the tea supply firm, and the first two letters of Cohen...

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