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The P&G-Merck KGaA Consumer Health Business Merger

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: BSTR618
Case Length: 14 Pages
Period: -
Pub Date: 2020
Teaching Note: Available
Price: Rs.400
Organization: Procter & Gamble Company
Industry: -
Countries: United States
Themes: M&A, Divestment
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

A Note on Procter & Gamble

P&G was founded in 1837 at Ohio, US, by two brothers-in-law – William Procter, a migrant from England, and James Gamble, a migrant from Ireland. Over a period of time, the company became one of the leading FMCG companies in the world.

The company dealt with baby, feminine and family care, fabric and home care, hair care, grooming, skin and personal care, and healthcare products.

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