The Split of Kellogg: Kellanova and W K Kellogg

Case Code: BSTR685 Case Length: 13 Pages Period: 2022-2023 Pub Date: 2024 Teaching Note: Available

Price: Rs.400 Organization : Kellogg Company Industry : Food & Beverage Countries : United States Themes: Business Level Strategies, Strategy Implementation

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In March 2023, US-based multinational food manufacturing company Kellogg Company (Kellogg) announced that it would be split into two different companies – Kellanova and WK Kellogg Co. After the split, the company announced that the name Kellogg’s would feature on the packaging of both the companies. Steve Cahillane, Chairman and Chief Executive Officer (CEO) of Kellogg, who was slated to be the Chairman and CEO of Kellanova, said, “Unveiling the names for the global snacking and North American cereal businesses is an exciting milestone for both companies as we progress towards unleashing their full potential as standalone businesses,.” He said that with two separate companies, resources would be spread across both the entities. “[Now], Frosted Flakes does not have to compete with Pringles for resources,” he added..

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