Turnaround of Schering-Plough Corporation
Case Code: BSTR365 Case Length: 28 Pages Period: 2001-2009 Pub Date: 2010 Teaching Note: Not Available |
Price: Rs.400 Organization: Schering-Plough Corporation Industry: Pharmaceuticals Countries: USA, Global Themes: Restructuring, Turnaround, Turnaround Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
SP was itself the result of a merger between Schering Corporation (Schering) and Plough, Inc (Plough) in 1971. During the late 1800s, Schering was established as the US subsidiary of Schering AG, a Germany-based pharmaceutical and chemical company...
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