Turnaround of Schering-Plough Corporation


Turnaround of Schering-Plough Corporation
Case Code: BSTR365
Case Length: 28 Pages
Period: 2001-2009
Pub Date: 2010
Teaching Note: Not Available
Price: Rs.400
Organization: Schering-Plough Corporation
Industry: Pharmaceuticals
Countries: USA, Global
Themes: Restructuring, Turnaround, Turnaround Strategy
Turnaround of Schering-Plough Corporation
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

SP was itself the result of a merger between Schering Corporation (Schering) and Plough, Inc (Plough) in 1971. During the late 1800s, Schering was established as the US subsidiary of Schering AG, a Germany-based pharmaceutical and chemical company...

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