Twitter under Elon Musk: Present Tense, Future Perfect?

Case Code: BSTR666
Case Length: 13 Pages
Period: 2018-2023
Pub Date: 2024
Teaching Note: Available

Price: Rs.400
Organization : Twitter, Inc.
Industry : -
Countries : United States
Themes: Organizational Crisis, Turnaround Strategy, Leadership Style,Change Management

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

The origins of Twitter dated back to early 2006, when NYU student Jack Dorsey (Dorsey) shared a new online communication idea with Evan Williams and Biz Stone, co-founders of Odeo, a podcasting company..

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