This case was a Finalist in the Dark Side Case Competition, and was presented at the Academy of Management Annual Meeting at Chicago, USA, August 2018

United Airlines Inc.: The Manhandling Incident

Case Code: BSTR568
Case Length: 15 Pages
Period: 2017-2018
Pub Date: 2019
Teaching Note: Available

Price: Rs.400
Organization: United Airlines Inc.
Industry: Media & entertainment
Countries: United States
Themes: Conflicts of Interest, Stakeholder Management

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Founded in 1934, UAL was the third largest airline by passenger traffic in the US, operating more than 4,500 flights a day to 339 airports across five continents. The airline was a founding member of Star Alliance, which provided service to more than 190 countries through its member airlines. UAL’s biggest shareholder was Berkshire Hathaway Inc. , led by Warren Buffett, who held more than a 9% stake in the airline. In 2010, UAL merged with Continental Airlines in a deal worth US$3.2 billion. As of 2016, UAL generated over US$36.5 billion in sales and a net income of over US$2.2 billion...

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