Wal-Mart and the Indian Retail Sector
Case Code: BSTR257 Case Length: 15 Pages Period: 2006 Pub Date: 2007 Teaching Note: Available |
Price: Rs.300 Organization: Wal-Mart Stores Inc., Bharti Enterprises Industry: Retail Countries: India Themes: Mergers, Acquisitions, Strategic Alliances |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note - Wal-Mart
Wal-Mart was set up in 1962 in the US state of Arkansas by Sam Walton (Walton). Before opening Wal-Mart, Walton operated a franchise of the Ben Franklin variety store in Newport, and later, another franchise called Walton's 5 & 10. His retail ventures proved quite successful, and most of the success came from his innovative business ideas. He bought products in bulk directly from manufacturers and offered them at lower prices to customers, which allowed him to gain a significant advantage over the competition. Walton also kept the stores open for longer hours than his competitors...
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