Xiaomi: A Chinese Multinational`s Journey in India

Case Code: BSTR644
Case Length: 11 Pages
Period:
Pub Date: 2022
Teaching Note: Available

Price: Rs.400
Organization : Xiaomi India, Xiaomi Corporation
Industry : Technology & Communications
Countries :
Themes: International Marketing , Marketing Strategy, Brand Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

A Note on Xiaomi

Lei Jun founded Xiaomi in April 2010 in Beijing (see Figure I for a company timeline). The company was the fourth-largest smartphone brand globally and had established the world’s largest consumer Internet of Things (IoT) platform. Xiaomi had a presence in more than 90 countries, with more than 213.2 million devices connected to its IoT platform..

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