Xiaomi: Reinventing the Smartphone Business Model in China

Xiaomi: Reinventing the Smartphone Business Model in China
Case Code: BSTR461
Case Length: 20 Pages
Period: 2011 - 2013
Pub Date: 2014
Teaching Note: Not Available
Price: Rs.500
Organization: Xiaomi Inc.
Industry: Smartphones
Countries: Global
Themes: Innovation,Globalization
Xiaomi: Reinventing the Smartphone Business Model in China
Abstract Case Intro 1 Case Intro 2 Excerpts

About Lei Jun and Xiaomi

Lei Jun (Jun) was born in Xintao, China, in 1969. In 1987, he graduated from the Mianyang Middle School and soon after joined Wuhan University from where he completed his Bachelor of Science in Engineering. In 1987, when he was still in college, he discovered a Chinese translation of 'Fire in the Valley: The Making of the Personal Computer', the influential history of the US tech industry and the early careers of Microsoft founder Bill Gates (Gates) and Apple co-founder Steve Jobs (Jobs). Deeply inspired by Gates and Jobs, Jun decided to emulate them. According to him, "I was greatly influenced by that book, and I wanted to establish a company that was first class. So I made a plan to get through college fast.".

In 1992, Jun joined Chinese software company, Kingsoft. In 1998, he was promoted to the rank of the CEO of Kingsoft, thanks to his engineering talent and sharp marketing skills. From 1998 through 2007, he served as the CEO of Kingsoft. During this period, the organization expanded from office application software to Internet security and online games....

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