Yahoo! in China: Local Problems for the Global Internet Giant

Case Code: BSTR260
Case Length: 18 Pages
Period: 2000-07
Pub Date: 2007
Teaching Note: Not Available

Price: Rs.300
Organization: Yahoo!
Industry: Internet and e-Commerce
Countries: China
Themes: International Expansion Strategies

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Yahoo! was founded by two Stanford University Ph.D. students, Jerry Yang (Yang) and David Filo (Filo) in 1994 in Sunnyvale, California, USA Yahoo! initially started out as "Jerry and David's Guide to the World Wide Web," a website that featured a directory of many other websites. Yang and Filo set up the website as they felt that there were many people who wanted to go to a single place to find useful websites. Given the widespread response to the website, Yang and Filo incorporated Yahoo! in March 1995. Its mission - to be a leading provider of Internet services to consumers and businesses across the world (Refer to Exhibit II for Yahoo!'s mission statement). ...

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