Yahoo Auctions in Japan

Yahoo Auctions in Japan
Case Code: BSTR309
Case Length: 17 Pages
Period: 1999-2008
Pub Date: 2009
Teaching Note: Not Available
Price: Rs.300
Organization: Yahoo
Industry: Internet & e-commerce
Countries: Japan
Themes: E-commerce
Yahoo Auctions in Japan
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Yahoo was founded by two Stanford University Ph.D. students, Jerry Yang (Yang) and David Filo (Filo), in 1994 in Sunnyvale, California, USA. Yahoo initially started out as "Jerry and David's Guide to the World Wide Web," a website that featured a directory of other websites. In late 1994, the duo changed the name of the site to Yahoo...

Softbank Corporation
SoftBank was started by Masayoshi Son (Son) in 1981 as Japan SoftBank. Its first venture was PC software retailing. SoftBank's first client was Joshin Denki Co., one of the leading PC retailers in Japan. In 1982, Son ventured into publishing and launched two magazines - Oh!PC and Oh!MZ...

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