Yes Bank: Competitive Strategy of a Late Entrant

Case Code: BSTR276
Case Length: 17 Pages
Period: 2003-2007
Pub Date: 2008
Teaching Note: Available

Price: Rs.300
Organization: YES BANK
Industry: Banking and Financial Services
Countries: India
Themes: Entry Strategy, Competitive Strategy, Differentiation

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Reforms in Indian Banking Sector
As part of the economic reforms it started in the early 1990s, the Government of India (GoI) embarked upon reforming the financial sector of the country. A sound financial sector was the key to the growth of the economy and banking was considered the lynchpin of the financial sector in any economy...

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