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Toyota's Globalization Strategies

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR094 Electronic Format: Rs. 500;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


International Business
Case Length : 20 Pages
Period : 1995 - 2003
Organization : Toyota Motor Corporation
Pub Date : 2004
Teaching Note : Not Available
Countries : Japan
Industry : Automobile & Automotive


The case details the globalization strategies adopted by one of the world's leading automobile majors, the Japan-based Toyota Motor Corporation (Toyota). It examines the company's evolution from being Japan's number one automaker to a formidable competitor in the global automobile market by 2003. It examines the rationale behind Toyota's decision to concentrate on global expansion and studies the company's various globalization programs, focusing on the localization efforts. The case also analyzes the problems faced by the company within Japan and discusses the steps taken to overcome them. Finally, it examines the results of Toyota's globalization strategies and discusses its future prospects in the light of intensifying competition and demand saturation in its core markets, Japan and the US.


Gain an insight into the dynamics of the global automobile market


  Page No.
Casting a Global Spell 1
Background Note 2
Early Globalization Efforts 4
Domestic Problems & Solutions 5
The Second Phase of Globalization 6
The 2010 Global Vision 9
The Globalization Pay-Off 10
Which Way to Drive From Here? 11
Exhibits 13


Globalization, strategies, world, leading, automobile, majors, Toyota Motor Corporation, Toyota, evolution, Japan, automaker, formidable, 2003, rationale, Toyota, globalization, localization, Japan, intensifying competition, demand saturation, core markets, Japan, US

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