Restructuring Unilever: The 'Path To Growth' Strategy
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Case Code: BSTR095 Case Length: 17 Pages Period: 2000 - 2003 Pub Date: 2004 Teaching Note: Not Available |
Price: Rs.500 Organization: Unilever Industry: FMCG Countries : Europe Themes: Corporate Restructuring |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case discusses a five-year long organisational restructuring exercise undertaken by Unilever, a leading global fast moving consumer goods (FMCG) company. It examines in detail the important elements of the restructuring programme named the 'Path to Growth Strategy'. The case focuses on the changes made with respect to the organisational structure, various Unilever businesses, branding strategies, operational processes and the supply chain management practices. Finally, it discusses the results of the restructuring exercise and examines the company's future prospects in the light of its falling share price and the sluggish growth of many of its leading brands.
Issues
The case is structured to achieve the following teaching objectives:
- Gain an insight into the internal and external factors which force a large multi-product multi-national company to restructure its operations
Contents
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A Troubled Giant
Background Note
What 'PGS' is all About
Results of PGS (Till 2003)
Unilever's Future Prospects
Exhibits
Keywords
Five-year long, organizational restructuring, Unilever, fast moving consumer goods, elements, Path to Growth Strategy, organizational structure, businesses, branding strategies, operational processes, supply chain management, future prospects, share price, sluggish growth, leading brands
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