Genting Berhad: The Story of a Malaysian Conglomerate|Business Strategy|Case Study|Case Studies

Genting Berhad: The Story of a Malaysian Conglomerate

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR108 Electronic Format: Rs. 500;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Business Environment
Case Length : 22 Pages
Period : 1964 – 2004
Organization : Genting Berhad
Pub Date : 2004
Teaching Note : Not Available
Countries : Malaysia
Industry : Diversified


The case examines the growth strategies adopted by Genting Berhad (Genting) that helped it become one of Malaysia's leading conglomerate companies. It provides detailed information about Genting's initial years and examines the entrepreneurial and leadership qualities of the company's founder, Tan Sri Lim Goh Tong. The case then examines the various strategies adopted by the company to grow in the leisure and hospitality businesses and its contribution in the Malaysian tourism industry's growth. Thereafter, the case examines how Genting diversified into various related and unrelated businesses as a strategy to expand its business operations in domestic and international markets. It also details the strategies it adopted to grow in each of the industries it entered.

The case ends with a discussion on the adverse impacts of the global economic slowdown and the SARS epidemic in the ASEAN region on Genting's businesses, and comments on its future prospects.


Understand the need to continuously reinvent the business model of a company amidst rising competition and changes in the business environment

Examine the strategic measures taken by a leader to turnaround a loss making company


  Page No.
Genting Facing Difficult Times 1
The Making of Genting Highlands 3
Good Work Receives Good Support 5
Expanding Operations 6
Genting's Diversification Strategy 7
Expanding into the Pleasure Cruising Business 10
Tackling the SARS Threat & Beyond 11
Exhibits 14


Growth strategies, Genting Berhad, conglomerate companies, information, initial years, examines, entrepreneurial, leadership, founder, Tan Sri Lim Goh Tong, strategies, leisure, hospitality businesses, Malaysian tourism, industry growth, diversified, domestic, international markets, global economic slowdown, SARS epidemic, ASEAN, future prospects

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