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Gillette's Restructuring in India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR129 Electronic Format: Rs. 400;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Corporate Restructuring
Case Length : 15 Pages
Period : 1984-2004
Organization : Gillette India Ltd.
Pub Date : 2004
Teaching Note : Available
Countries : India
Industry : Consumer Products


The case focuses on the turnaround of Gillette India Limited (GIL) the Indian arm of the multinational Gillette Company. The Gillette Company entered the Indian market in 1984 through a joint venture as a minority shareholder and then garnered shares, so that it had three-fourths of the shares by 2002. During these two decades, Gillette followed inorganic growth by acquiring domestic companies in oral care, battery, blades and razors and stationery business. This diversification resulted in adding flab to the company's costs. With operating profits coming down, the company engaged in a restructuring exercise, which resulted in selling the same businesses the the company had acquired. The restructuring was successful and in 2003 GIL made a turnaround with net profit growth being the highest in the two decades of the company's presence in India.


How a company reaches a situation where restructuring is needed and how it goes ahead with restructuring

The growth strategies followed by a company in international markets

How transactions between joint venture partners evolve through the years.How a company adapts to the needs of local markets

How decisions and practices of the parent company have an impact on the operations of the subsidiary. The relationship between the parent company and the subsidiary


  Page No.
Introduction 1
Background Note 2
Segmentwise Information 3
Restructuring 4
Returns on Restructuring 7
Exhibits 9


Gillette India Limited, Eveready Industries India Limited, Alkaline Batteries, Indian Shaving Products Limited, 7 O' Clock, Duracell India Limited, Wilkinson Sword India Ltd, Grooming Segment, Oral Care Segment, Colgate Palmolive, Hindustan Lever Limited (HLL), Dry Cell Battery, Acquisition, Branding

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