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State Bank of India: Competitive Strategies of a Market Leader

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR132 Electronic Format: Rs. 500;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Operational Restructuring
Case Length : 19 Pages
Period : 2000 - 2004
Organization : State Bank of India
Pub Date : 2004
Teaching Note : Not Available
Countries : India
Industry : Banking


State Bank of India (SBI) is the largest nationalized commercial bank in India in terms of assets, number of branches, deposits, profits and workforce. With the liberalization of the Indian banking industry in the mid-1990s, SBI faced stiff competition from the private sector and foreign banks which resulted in significant loss of its market share. The case describes the efforts of SBI to regain its lost market share by undergoing a major restructuring exercise which involved redesigning its branch network, providing alternate banking channels, emphasis on lean structure and technology up gradation. The case also discusses how SBI is building its image as a customer friendly bank by launching innovative products & services and promoting its brand.

Finally, it discusses the challenges faced by SBI in 2004 and its plans in the future. The case includes a note on the recent trends in the Indian banking industry.


Understand the strategies adopted by a market leader in the banking industry to retain its market share

Explore the reasons how a market leader can loose its market share significantly

Examine and analyze the key elements of the restructuring exercise undertaken by SBI

Study the marketing initiatives adopted by SBI to reposition itself as a customer-oriented bank

Examine the challenges that can be faced by a market leader due to the changes in the industry structure

Study and analyze the structure of the Indian banking industry


  Page No.
Introduction 1
Background Note 2
Liberalization of the Indian Banking Industry 3
The Restructuring 4
New Products and Services 7
Alliances and Tie-Ups 8
The Marketing Initiatives 9
Looking Ahead 10
Exhibits 13


Case, State Bank of India, Competitive Advantage, Market Leadership, Indian Banking Industry, Restructuring of Banks, Banking Channels, Products and Services, Technology Upgradation Program, Alliances and Tie-ups, Marketing Banking Services, Code of Fair Banking Practice

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