Ericsson in the New Millennium
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Case Code: BSTR128 Case Length: 13 Pages Period: 1990 - 2004 Pub Date: 2004 Teaching Note: Available |
Price: Rs.400 Organization: Ericsson Industry: Telecom Countries: Global Themes: - |
Abstract Case Intro 1 Case Intro 2 Excerpts
Vision, Mission and Values
In 1876, Lars Magnus Ericsson, started The Ericsson group of Telecommunication Companies in Stockholm, Sweden in a rented kitchen, which he used as an electro-mechanical workshop. What had started as a small workshop in the 19th century became a leader in the global telecom industry in the 20th century.
According to Ericsson's stated vision, "We believe in an `all communicating´ world. Voice, data, images and video, conveniently communicated anywhere and anytime in the world, increasing both quality-of-life, productivity and enabling a more resource-efficient world". Its mission was to be, "the global leader in providing communications solutions, always with excellence.
To be the prime innovator of our industry, driving for this advanced communication to happen". In order to achieve its mission, Ericsson identified a set of core values which formed the guidelines on which the company functioned. These values were - professionalism, respect and perseverance...
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