Toyota's Globalization Strategies
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Case Code: BSTR094 Case Length: 20 Pages Period: 1995 - 2003 Pub Date: 2004 Teaching Note: Not Available |
Price: Rs.500 Organization: Toyota Motor Corporation Industry: Automobile & Automotive Countries : Japan Themes: International Business |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Toyota's history dates back to 1897, when Japan's Sakichi Toyoda (Sakichi) diversified from his traditional family business of carpentry into handloom machinery. He founded Toyoda Automatic Loom Works (TALW) in 1926 for manufacturing automatic looms. Sakichi invented a loom that stopped automatically when any of the threads snapped.
This concept (designing equipment to stop so that defects could be fixed immediately) formed the basis of the Toyota Production System (TPS) and later became a major factor in the company's success. In 1933, Sakichi established an automobile department within TALW and the first passenger car prototype was developed in 1935. Sakichi's son, Kiichiro Toyoda (Kiichiro), convinced him to enter the automobile business, and this led to the establishment of Toyota in 1937. During a visit to Ford to study the US automotive industry, Kiichiro saw that an average US worker's production was nine times that of an average Japanese worker. He realized that to compete globally, the Japanese automobile industry's productivity had to be increased...
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