Ranbaxy Laboratories: India's First Multinational|Business Strategy|Case Study|Case Studies

Ranbaxy Laboratories: India's First Multinational

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTA031 Electronic Format: Rs. 500;
courier (within India): Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

-
Case Length : 17 Pages
Period : 2003 - 2004
Organization : Ranbaxy
Pub Date : 2004
Teaching Note : Not Available
Countries : Global
Industry : Pharmaceuticals

Abstract:

Ranbaxy is today one of the most respected pharmaceutical companies in India. The company's journey from its humble beginnings as a small pharmaceutical distributor company in the 1930s to its present position has involved vision, bold thinking and major strategic and organisational changes. Ranbaxy's brave initiatives in globalisation have impressed many observers. 2004 witnessed some major leadership challenges with the resignation of its Managing Director, DS Brar, a non-family member who had made a significant contribution to the company's global expansion.

Brar's resignation has triggered off the departure of a number of top management personnel. It remains to be seen how Ranbaxy will achieve its ambitious goals in the years to come.

Contents:

  Page No.
Introduction 1
Background 1
Research and Development 4
Globalisation 8
Conclusion 13
Exhibits -

Keywords:

Ranbaxy, Pharma company, Brar, Family controlled business, Parvinder Singh, Globalisation, Research and development (R&D), Anti-infectives, Generics, Federal Drug Administration (FDA), Abbreviated new drug applications (ANDAs), New drug discovery research, Hypertension drugs, Vision garuda

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