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Videocon: Going Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTA142 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Case Length : 11 Pages
Period : 1990 - 2005
Organization : -
Pub Date : 2005
Teaching Note : Not Available
Countries : India
Industry : Electronics


Videocon, the consumer electronics and home appliances major has seen its share of ups and downs. In the early 1990s, the group controlled more than a third of the domestic colour television market and had a near monopoly in washing machines. But the entry of multi nationals in the late 1990s changed the rules of the game. Videocon lost market share across categories. The case discusses how Videocon has attempted to bounce back and how it is taking the original equipment manufacturing (OEM) route, to become a global player. The case discusses the opportunities ahead for Videocon as well as the challenges it faces as it goes global.


  Page No.
Introduction 1
About Videocon 1
Background Note 2
The OEM Opportunity 3
Foray into Oil 4
Global Plans 5
Looking Ahead 6
Exhibits 8


Nandlal Madhavlal Dhoot, Technical tie up with Toshiba Corporation of Japan, Dhoot brothers, The OEM (original equipment manufacturer) opportunity, Foray into oil, Videocon?s global plans, Thomson acquisition, Electronics manufacturing services, Plasma technology, Acquisition

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