Base of the Pyramid Protocol & How the Solae Company Tested it in India
|
Case Code: BSTR292 Case Length: 15 Pages Period: 2006-2008 Pub Date: 2008 Teaching Note: Not Available |
Price: Rs.300 Organization: The Solae Company Industry: Food and Beverage Countries: India, Global Themes: Business Model |
Abstract Case Intro 1 Case Intro 2 Excerpts
The Beginning
In 2002, the BoP learning lab was launched by a consortium of companies, non-governmental organizations (NGOs) and academic institutions including SC Johnson & Son Inc. (SC Johnson), E. I. du Pont de Nemours and Company (DuPont), Hewlett-Packard Company (HP), Tetra Pak, Cornell University, the University of Michigan, the World Resources Institute, and The Johnson Foundation. The BoP Protocol was envisaged after the companies involved in the BoP learning lab expressed concern about their inability to understand and serve the BoP communities. Bop Protocol aimed at identifying and developing sustainable new products and business models in association with BoP communities for low-income markets. According to Hart, "The Base of the Pyramid Protocol is a model for business co-creation that marries a multinational corporation's capabilities, resources, and technologies with those of Base of the Pyramid communities." ................
Buy this case study (Please select any one of the payment options)
| Price: Rs.300 |
Price: Rs.300 | PayPal (7 USD) |
