The Success Story of Wal-Mart in Mexico

Case Code: BSTR264 Case Length: 14 Pages Period: 1991 - 2007 Pub Date: 2007 Teaching Note: Not Available

Price: Rs.300 Organization: Wal-Mart Industry: Retail Countries: Mexico, USA Themes: International Business, Globalization Business

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Wal-Mart was founded by Samuel Moore Walton (Sam Walton) in 1962. Before starting his own discount stores, Sam Walton had worked at JC Penney Corporation, Inc. for a brief period and had later run Ben Franklin franchises. His experience in retailing led Sam Walton to believe that buyer behavior in the US was changing rapidly and discount stores would be in great demand in the future especially in the smaller towns. When he was operating the Ben Franklin franchises, he proposed to the owners that the business could grow rapidly by passing on more margins to customers and making profits on volume, rather than bargaining with wholesalers in order to make profits...

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