Organizational Restructuring at AXA: Adopting (and Dropping) a New Business Model
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Case Code: BSTR079 Case Length: 18 Pages Period: 1996-2006 Pub Date: 2003 Teaching Note: Not Available |
Price: Rs.500 Organization: AXA Industry: Insurance, Countries : France Themes: Corporate Restructuring |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case discusses the organizational restructuring moves undertaken by one of the world's largest life/health insurance companies, Axa, in the late-1990s. It details the reasons behind the France-based insurer's decision to adopt a new customer-oriented business model in response to the changing industry dynamics and customer preferences. Thereafter, the case discusses the restructuring exercise that involved the creation of an entirely new framework to manage the business. The rationale behind joining together Axa group's reinsurance company (Axa Re) and two other companies (Axa Global Risks and Axa Cessions) to form the new outfit, Axa Corporate Solutions, is dealt with in detail.
The case moves on to examine the problems faced by the new company in the wake of the September 2001 terrorist attacks on the US and various other issues. Finally, the next phase of restructuring is elaborated upon, wherein Axa Corporate Solutions was dismantled and Axa Re brought back.
Contents
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An Air of Uncertainty
Background Note
A Change in Business Philosophy
Reorganizing AXA - Phase I
Reorganizing AXA - Phase II
The Transition and the Problems that Followed
Reorganizing AXA - Phase III Exhibits
Keywords
AXA, Organizational Restructuring, France-based insurer, Axa Corporate Solutions, Axa Re, Axa Global Risks, Axa Cessions, New Business Model, global insurance industry, Strategic Moves, Business Philosophy, Axa Courtage, Axa Conseil, Axa Assurance
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