ITC: Driving Public-Private Collaboration for Water Conservation in India
| Case Code: CSRS014 Case Length: 14 Pages Period: 2021-2022 Pub Date: 2023 Teaching Note: Available |
Price: Rs.300 Organization: - Industry: Diversified, Manufacturing Countries: India Themes: Corporate Social Initiatives, Community Involvement ,Corporate Responsibility,Stakeholder Management |
Abstract Case Intro 1 Case Intro 2 Excerpts
ITC: Background Note
The history of ITC dates back to 1910 when the company was incorporated as the Imperial Tobacco Company of India Ltd (Imperial) by the UK based tobacco company British American Tobacco plc. During the next six decades, the company concentrated primarily on growing and consolidating its cigarette and leaf tobacco businesses and soon emerged as a leader in the cigarette industry. However, Imperial realized that operating only in the cigarette business would become risky in the long run, as the product was considered injurious to the health of consumers. Moreover, the constant increase in the excise duty on cigarettes was beginning to affect the company’s profitability..
Buy this case study (Please select any one of the payment options)
| Price: Rs.300 |
Price: Rs.300 | PayPal (7 USD) |
