Conflict Palm Oil and PepsiCo's Ethical Dilemma
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Case Code: CSRS006 Case Length: 19 pages Period: 2014-2016 Pub Date: 2016 Teaching Note: Available |
Price: Rs.600 Organization: PepsiCo. Industry: Fast Moving Consumer Goods Countries: US; Global Themes: Corporate Sustainability, Business Ethics, Supply Chain Management |
Abstract Case Intro 1 Case Intro 2 Excerpts
About PepsiCo
PepsiCo, headquartered in Purchase, New York, USA, was a global food and beverage company. Its products are sold in more than 200 countries and territories around the world. Its portfolio included 22 brands that each generated more than US$1 billion in estimated annual retail sales. For the year 2014, PepsiCo had total revenues of US$66.68 billion and net profit of US$6.51 billion . The origins of PepsiCo date back to the late 19th century when a young pharmacist Caleb Bradham (Bradham) started selling a refreshing drink called 'Brad's Drink' in his pharmacy. The drink was later renamed Pepsi-Cola, and went on to become a key challenger to rival brand Coca-Cola. In 1965, Pepsi-Cola merged with Frito-Lay to form PepsiCo Inc. In the subsequent years, the company reshaped its portfolio, built new capabilities, invested in new geographies, and went on to become a key player in the global beverage market along with the Coca-Cola Company (Coca-Cola)...
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