Search for Cases

Case Details

Case Code: ECON074
Case Length: 13 Pages 
Period: 1989-2019   
Pub Date: 2019
Teaching Note:Available
Price:Rs.300
Organization : PepsiCo India
Industry :Food & Beverage
Countries : India
Themes: International Marketing
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

PepsiCo India vs. Gujarat Potato Farmers

 
<<Previous Page 

INTRODUCTION

 
On April 5, 2019, PepsiCo India filed legal cases against nine farmers in three separate courts spread across the districts of Sabarkantha, Aravalli, Deesa, and Banaskantha in the state of Gujarat in India for growing and selling the FC5 potato variety over which it claimed it had exclusive rights under section 28 of the Protection of Plant Varieties and Farmers Right Act 2001 (PPVFR).

PepsiCo India, maker of Lays chips, claimed damages from the farmers against whom it filed the lawsuits. While four of the farmers were sued for Rs. 10 million each, five were sued for Rs 2 million each. The filing of the lawsuits by PepsiCo India led to protests from farmer rights activists and to adverse comments against the company on social media which called for a boycott of PepsiCo India products all over the country. More than 190 farmer rights activists petitioned the central government to make PepsiCo India withdraw the lawsuits against the farmers. ..

 

 
Economics Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies
or
Economics Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies
or
PayPal (7 USD)

 

 

 
BACKGROUND - Next Page>>