Google Takes up Project Nimbus: A Failure for Employee Activism?
| Case Code: HROB251
Case Length: 12 Pages
Pub Date: 2023
Teaching Note: Available
| Price: Rs.400
Organization: Google, LLC
Industry: Technology & Communications
Countries: United States
Themes: Activism, HR Policy, HR Planning,Employee Attitudes & Emotions
Abstract Case Intro 1 Case Intro 2 Excerpts
The case “Google Takes up Project Nimbus: A Failure of Employee Activism?” discusses the way US-based multinational technology company Google LLC (Google) handled employee activism against it for taking up the US$ 1.2 billion Project Nimbus – a cloud computing contract given by the Israeli government and military. The case discusses Project Nimbus in detail and how it was expected to contribute to the better functioning of various Israeli government entities and help make life easier for the common man in the country. It then delves into the reasons for the employee activists opposing the project and the various protest tactics adopted by them. The case then presents Google’s viewpoint in taking up contentious projects such as Project Nimbus. The case also provides a glimpse into Google’s track record in dealing with employee activism. Considering the strong belief among tech employees that they have the power to bring about societal change and ensure the adoption of ethical practices through activism, what can Google do to appease them while keeping in mind its profit motive?
The case is structured to achieve the following teaching objectives:
- Understand the concept of employee activism
- Examine the various protest tactics adopted by employee activists.
- Analyze the factors that determine an ethical organization.
- Design appropriate responses to employee activism.
- Formulate changes in an organization’s culture to manage employee activism.
What was project Nimbus?
So, why the protests?
Google’s Take on Koren And Project Nimbus
Google’s Track Record in Dealing With Employee Activism
Has employee activism failed in the case of project nimbus?
Employee Relations; Collective Bargaining; Grievance Handling; HR Strategy; Workforce Utilization; Role of Unions; Industrial Unions; Unionization of IT/ITES Employees; Disciplinary Action; Retaliation; Negotiation Process; Employee Activism; Active Listening; Employee Discontent; and Organizational Reputation;Google LLC; Alphabet Inc.; Information Technology Industry; ACTIF Framework; Employee Activist Tactics
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