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Case Code: HROB220
Case Length: 8 Pages
Period: 2019-2021
Pub Date: 2020
Teaching Note:Available
Price:Rs.200
Organization : Leo Burnett
Industry :Media
Countries : India
Themes: Recruitment & Selection/ Talent Management/ Compensation Policy
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Recruitment Woes at Leo Burnett

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INTRODUCTION

 
Pridhi, a Human Resources (HR) intern at the Gurugram office of Leo Burnett, was thinking about how the recruitment process of the leading advertising agency could be made more effective. Leo Burnett had an elaborate talent acquisition process, but the problem, as the HR team had suddenly realized, was that they were unable to fill up some key positions. This, in turn, was putting pressure on the existing team in a company that was experiencing rapid growth. The HR team conducted brainstorming meetings and an employee survey to understand the reasons for its recruitment woes. ..
 
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