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Cultural Shift at Microsoft Corporation |
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INTRODUCTION |
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In 2019, Satya Nadella (Nadella), CEO of Microsoft Corporation (Microsoft), occupied the top spot in Fortune’s Businessperson of the Year list. Fortune’s annual Businessperson of the Year list featured 20 business leaders who, according to the magazine, “tackled audacious goals, overcame impossible odds, and found creative solutions”.
When Nadella became CEO of Microsoft in 2014, the multinational computer technology company was on the brink of technological irrelevance as its share of all computing devices including PCs, phones, and tablets, had declined drastically, going from 90% in 2009 to just around 20% in 2014. .. |
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