Amazon.com, Inc. and the Human Cost of Fast Shipping
| Case Code: HROB203 Case Length: 18 Pages Period: 2015-2020 Pub Date: 2019 Teaching Note: Available |
Price: Rs.400 Organization: Amazon.com, Inc. Industry: Retailing Countries: United States, United Kingdom,Australia, Germany, France Themes: Industrial Revolution 4.0, Ethics in Information Technology, Compensation Policy, Logistics & Supply Chain |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Amazon, founded by Bezos in 1994, started as an online bookstore. In 1997, it went public and was valued at US$300 million. In 1998, it began selling music and DVDs or videos. The music section started with 125,000 titles. In 1999, the company started the sales of home-improvement products, software, video games, and gift items.
In 2000, Amazon started its operations for the first time abroad – in Japan. In 2002, it took advantage of its infrastructure investment by venturing into cloud computing 3 with the unveiling of Amazon Web Services. In the same year, it started selling apparel online. The following year, the company started selling health and personal care products, gourmet foods, and sporting and outdoor goods. In the same year, it launched an electronics store.
In 2005, the company launched Amazon Prime, a membership scheme that offered free two-day shipping on any order for an annual fee. As of October 2018, Prime had over 100 million members globally. Amazon went on to introduce one-day delivery, same day delivery, and even two-hour delivery in certain locations. The popularity of the Prime service could be gauged from the fact that the company shipped more than five billion products globally through Prime in 2017. Free shipping was also expanded to all customers on certain occasions like the holiday season with no minimum purchase amount on orders...
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