Can Facebook Manage the Mental Health and Wellbeing Challenges of its Content Moderators?
| Case Code: HROB234 Case Length: 10 Pages Period: 2018-2022 Pub Date: 2022 Teaching Note: Available |
Price: Rs.300 Organization: Facebook Inc. Industry: Technology & Communications Countries: United States,Ireland,India Themes: Stress & Motivation, Job Satisfaction, HR Policy,Performance Management |
Abstract Case Intro 1 Case Intro 2 Excerpts
Need for Content Moderators
Facebook started hiring content moderators on a large scale around 2007 when millions of users were joining the social network every month and there were increasing instances of nude photos being posted by users. Facebook then had to reach a settlement with Andrew Cuomo, New York’s attorney general in 2007, to remove the pornographic posts raised by users within 24 hours. This led to Facebook’s existing employees becoming overwhelmed by the volume of work. As a remedy, Sheryl, and other executives focused on finding automated solutions, which could help better identify and block bad activity. The company also decided to outsource the content moderation task so that more people would be able to detect more sophisticated content manually. Under Sandberg’s leadership, the mid-level managers worked out the details related to outsourcing..
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