Urban Company: Can it Balance Customer and Partner Benefits with Profitability?

Case Code: HROB232 Case Length: 10 Pages Period: 2009-2021 Pub Date: 2022 Teaching Note: Available

Price: Rs.300 Organization: Urban Company Industry: Business & Consumer Services Countries: India Themes: Employee Benefits, Compensation Policy, Employee Attitudes & Emotions,Collective Bargaining

Abstract Case Intro 1 Case Intro 2 Excerpts

The Business

Urban was founded with the objective of organizing the home services industry. Urban observed that in the absence of organized players, this market was being controlled by middlemen and aggregators, who restricted market access to home service professionals and kept a large share of the margins to themselves. Urban envisioned empowering millions of such professionals and delivering excellent services at home..

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