AI on the Menu: Accelerating McDonald`s Quest for Scale and Speed

Case Code: ITSY147 Case Length: 15 Pages Period: - Pub Date: 2025 Teaching Note: Available

Price: Rs.400 Organization: McDonald’s Corporation Industry: Food & Beverage Countries: United States Themes: Artificial Intelligence, Digital Transformation, Innovation,Collaboration

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In March 2025, US-based multinational fast food chain McDonald’s Corporation (McDonald’s) undertook a technological overhaul of its 43,000 restaurants across the world. The revamp included the introduction of internet-connected kitchen equipment, Artificial Intelligence (AI) -enabled drive-thru systems , and AI-powered tools for managerial operations. The AI implementation was being undertaken at a time when McDonald’s was experiencing a slowdown, especially in the US, which in turn reflected a broader downturn in the fast-food industry. In Q1 2025, McDonald’s reported revenue of US$ 5.96 billion – a 3% decrease compared to Q1 2024..

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