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Case Details |
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Case Code: ITSY095
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| Case Length: 22 Pages |
| Period: 2010-2017 |
| Pub Date: 2019 |
| Teaching Note: Available |
| Price:Rs.500 |
| Organization : Alibaba Group Holding Limited
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| Industry :Internet |
| Countries : China / Global |
| Themes:
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Alibaba’s Big Data-A Global Game Changer |
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INTRODUCTION |
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| The world’s biggest online commerce company, China-based Alibaba Group Holding Limited (Alibaba), had a market share of 75% in Chinese online retail as of 2017 and was touted as the fastest growing tech-giant in the world. Alibaba, started in 1999 by an English teacher Jack Ma as an e-commerce company, went on to become an internet behemoth. It operated e-commerce platforms, each acting as a marketplace connecting buyers and sellers . (Refer to Exhibit I for different businesses of Alibaba). Alibaba’s retail marketplace platforms had 454 million active buyers, 1.5 billion listings and a Gross Merchandise Volume (GMV) of US$ 547 billion as of March 2017. According to estimates by the company, if Alibaba were a country, its economy would be 22nd largest in the world , (considering the GMV). (Refer to Exhibit II for Annual Active buyers)... |
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