SAFe Implementation at LEGO

Case Code: ITSY117
Case Length: 10 Pages
Period: 2015
Pub Date: 2020
Teaching Note: Available

Price: Rs.300
Organization: The Lego Group
Industry: -
Countries: Denmark
Themes: Information Systems/ Decision Support Systems/ Digital Strategy/IT Enabled Redesign

Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

Denmark-based The Lego Group (Lego), was a family owned company well known for the eponymous LEGO blocks, interlocking plastic blocks which can be assembled to constructs different objects.

LEGO blocks were a hit among kids and adults and LEGO experienced immense success during the 70s and 80s. But things took a turn during the 90s and Lego landed in troubled waters. There was growing competition from video games, automated toys and the internet. The toy market was changing fast with new games coming in the market frequently.

To cope with the dynamic market, Digital Solutions (DS) department at LEGO also expanded. DS was involved in the creation and maintenance of online digital games. To stream line the operations and collaborations DS implemented SAFe. This new initiative motivated the employees to work better and also helped LEGO in achieving its core values.

Implementing SAFe brought many benefits to DS. Teams were less dependent on each other to complete their own tasks, hence saving lot of time. This also improved the ability of DS to meet their commitments on time. There was better synchronization among teams with reduced redundancy of tasks.