Ninjacart: Building Cost Effective Agricultural Supply Chain from Farm to Store
| Case Code: ITSY130
Case Length: 7 Pages
Pub Date: 2022
Teaching Note: Available
| Price: Rs.300
Industry: Agriculture & Forestry
Themes: Digital Marketplace, Supply Chain Management
Abstract Case Intro 1 Case Intro 2 Excerpts
The case ‘Ninjacart: Building a Cost Effective Agricultural Supply Chain from Farm to Store’ is about an agri-supply chain startup based in Bengaluru, India. Ninjacart’s digital platform disrupted the traditional agri-supply chain in India. The case dwells upon the need for the digitalization of the agriculture supply chain in India.
The case details the fresh food agri-supply chain solution provided by Ninjacart on its digital platform and discusses the business model of the startup. It also takes a look at the impact of the digital platform on the agri-supply chain. The case ends with the future plans of Ninjacart to improve the farmers’ supply chain network and help in their post-harvest market linkage. It remains to be seen whether its initiatives will bring forth results and enable the farmers of India to get a better price for their agri-produce.
The case is structured to achieve the following teaching objectives:
- Analyze the impact of new technologies on traditional supply chain processes.
- Understand the traditional fresh food agri-supply chain management process and how new technologies cause disintermediation in the traditional fresh food agri-supply chain process.
- Analyze the challenges faced by the agri-supply chain process.
The Digitization of Agriculture in India
Need For an Effective Food Supply Chain In India
Ninjacart’s Supply Chain Solution
Impact of Ninjacart’s Solutions on Society
Agri supply chain; digitization of agriculture; agritech platform; supply chain problems; agri-supply chain management; farm-to-store
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