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Case Code: ITSY108
Case Length: 12 Pages
Period: 2020
Pub Date: 2020
Teaching Note: Available
Price:Rs.300
Organization : Zoom Video Communications, Inc
Industry :Technology & Communications
Countries : India, United States, Germany,Australia,Singapore
Themes: Data Privacy/Data Security/Information Security/Data Privacy
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Security and Privacy Issues with Zoom

 
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EXCERPTS

SECURITY AND PRIVACY ISSUES

 
The outbreak of the coronavirus pandemic in early 2020 forced people to stay indoors. That increased daily downloads of the Zoom app by 30 times year-over-year and Zoom became the top free app for iPhones in the US, according to Apptopia. The number of daily users for Zoom increased to 200 million in March 2020 and to 300 million in April 2020. The Zoom app helped professionals conduct their meetings through video conferencing and facilitated face to face communication through a range of free services and virtual experiences. It became a primary communication platform for millions of people, especially for high school and college students, as institutions moved to online learning...
 
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ZOOM’S RESPONSE

Zoom decided to take various steps to fix the privacy and security issues faced by its users. Accordingly, the company took the following steps: .
 

RISING COMPETITION – ALTERNATIVE TO ZOOM

The demand for videoconferencing apps had been increasing in recent times with people working from home. Besides Zoom, there were a number of apps available in the market. Skype, Cisco Webex, and Google remained the major competitors for Zoom (Refer Exhibit I for list of Zoom’s Competitors). After the security and privacy issues with Zoom surfaced, a number of private schools that had been using the app for online classes and companies that had used the video conferencing platform for calls with clients – switched to alternatives such as Microsoft Teams and Google Meet. ..
 

THE FUTURE OF ZOOM

The demand for videoconferencing apps was expected to rise in the future. Despite the issues with Zoom, the popularity of the app did not take a hit. The company’s future plans included reaching both enterprise customers and “prosumers” who used its platform in both their professional and personal lives. Said Yuan...
 
 

EXHIBITS

Exhibit I: List of Zoom’ Competitors