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Oscar Health`s Narrow Network: Disrupting Health Insurance |
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INTRODUCTION |
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| On May 22, 2018, Oscar Health Insurance (Oscar), a New York-based health insurance start-up, found a place among CNBC’s top 50 disruptors of 2018. Oscar was ranked twelfth on the list (See Exhibit I for 2018 CNBC Disruptor 50 Companies). The start-up differentiated itself as a consumer-focused health insurance company that was driven by data and technology. It aimed to address the problems that consumers faced with the existing health insurance companies by building a direct relationship with customers using technology. Its tech-centric approach, which included a mobile app for scheduling appointments and consulting with a doctor, exemplified the process of integrating technology with a tech-enabled operating model to win the loyalty of digital customers... |
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