ChatGPT: A Disruptive Innovation or A Bubble Set to Burst?
Case Code: ITSY138 Case Length: 13 Pages Period: 2018-2023 Pub Date: 2024 Teaching Note: Available |
Price: Rs.500 Organization: OpenAI Industry: Countries: United States Themes: Information Systems, Innovation, Ethics in Information Technology,Disruption |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
US based Artificial Intelligence (AI) research and deployment company OpenAI’s flagship AI-powered service ChatGPT, capable of generating human-like responses based on a given text input, rose to immense popularity following its launch in November 2022. However, barely seven months later, it began witnessing a decline in website traffic and number of unique visitors. According to Similarweb, an analytics firm, globally, the desktop and mobile traffic to the ChatGPT website decreased by 9.7% in June 2023 compared to May 2023, while the number of unique visitors to the website dropped by 5.7%, indicating a drop in usage and interest in ChatGPT..
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