Digital Transformation at Bank of America
| Case Code: ITSY129 Case Length: 17 Pages Period: 2007-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.400 Organization: Bank of America Corporation Industry: Financial Services Countries: United States Themes: Digital Transformation, Digital Strategy, FinTech,Innovation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In September 2021, Bank of America Corporation (BoA) was named the Best Consumer Digital Bank in the US by Global Finance for its digital leadership in areas such as personalization, strategy, approach, and execution. David Tyrie, Chief Digital Officer and Global Marketing Head at BoA, said, “This recognition as the Best Consumer Digital Bank is a testament to the focus and dedication of our talented team of digital and technology professionals, and our ongoing investment in technology. We are delivering unmatched financial technology to help make our clients’ financial lives better.” Before this award, BoA was recognized as the number one mobile and online bank among the US National banks by J.D. Power in June 2021. Between 2019 and 2021, BoA earned more than 170 awards in various areas such as innovation, solutions, financial technology, and delivering exceptional client service and experiences..
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